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Jewels Of The Reef is a tropically inspired jewelry company based out of Koloa, Hawai'i of the Kaua'i island. Craig Threshie is the owner and master craftsman behind this successful niche jewelry company.

Craig had an existing website in place when Endocreations got involved. He needed two things from Endo. 1.) A website facelift. 2.) A fully functional shopping cart system. A few weeks of back-and-forth design ideas and adjustments and we had the design Craig was looking for. Then we took the new design and implemented it into the Volusion shopping cart system which has an easy-to-use backend that Craig can access to add new products or update his current ones.